Dhurandhar Franchise Explores Joint Sale of TV and Satellite Rights
The makers of Dhurandhar are moving to consolidate the franchise’s television and satellite rights into a single package, as discussions with broadcasters intensify ahead of the sequel’s theatrical release in March 2026.
According to industry reports, the strategy involves selling the broadcast rights for both parts of the franchise together, rather than as standalone titles. The move is seen as a calculated effort to maximise revenue while audience interest in the franchise remains strong.
What Is Being Planned and Why It Matters
Producers are understood to be in talks with major satellite channels and television networks to secure a bundled deal covering Dhurandhar and its upcoming sequel, Dhurandhar: The Revenge.
Bundling the rights is expected to drive higher valuations by offering broadcasters a complete franchise package, giving them programming continuity and a longer broadcast window. Industry observers note that such deals are increasingly common for high-performing film franchises.
Key Dates for TV and Theatrical Releases
Television Broadcast Timeline
- The first part of Dhurandhar is expected to make its television debut on 31 March 2026.
- The sequel is scheduled to arrive on TV approximately 117 days after its theatrical release, placing its broadcast window in mid-July 2026.
This carefully timed gap allows the sequel to complete a full cinema run while leveraging the television popularity of the first film.
Theatrical Release Schedule
- Dhurandhar: The Revenge is slated for a 19 March 2026 theatrical release across India and overseas markets.
Industry Reaction to the Strategy
Film trade analysts have described the joint-sale approach as a practical and commercially sound decision. Bundling is seen as a way for producers to negotiate stronger terms, especially when a franchise has demonstrated consistent box office appeal.
With Dhurandhar having delivered record-breaking theatrical numbers, the producers are believed to be in a strong negotiating position as broadcasters compete for premium content ahead of the 2026 television calendar.
About the Sequel and Creative Team
The sequel continues the high-stakes espionage narrative introduced in the first film while expanding its geopolitical scope. It is directed by Aditya Dhar and features Ranveer Singh in the lead role.
The ensemble cast also includes Sanjay Dutt, R. Madhavan, Arjun Rampal, and Akshaye Khanna, with reports indicating that key characters from the first film may reappear through flashback sequences.
What Happens Next
While final agreements are yet to be announced, the bundled broadcast strategy highlights how the Dhurandhar franchise is being positioned not just as a theatrical success, but as a long-term television and digital asset.
Further clarity on broadcasters, deal valuations, and international transmission territories is expected closer to the sequel’s release.
